In the dynamic world of education, three business partners with over two decades of experience each have made a significant impact by providing institutions with market development and identifying valuable business opportunities through a full cycle experience being clients, agents, marketers and experience on campuses.
Their unique blend of expertise, creativity, and a deep understanding of the education industry has propelled them to the forefront of the field. Attending events in the industry for a long time made them realize that some opportunities could be better explored.
Embarking on a transformative journey, PATH Business & Marketing Solutions proudly announces the launch of its dynamic business and marketing consultancy tailored for the international education industry. With a visionary mission to reshape the landscape of global education, our consultancy brings together a team of seasoned experts dedicated to propelling educational institutions to new heights. The launch marks the dawn of a new era where innovative strategies meet the evolving needs of the international education sector.
PATH Business & Marketing Solutions is poised to redefine success by offering bespoke solutions, ranging from market analysis and targeted client recruitment to strategic brand positioning and cutting-edge marketing campaigns. As we step into this exciting venture, we are committed to ushering in a new standard of excellence, empowering institutions to thrive in an ever-changing educational landscape and ensuring a brighter future for global education.
Welcome to a path of endless possibilities with PATH Business & Marketing Solutions
Partners
Cristina Martins
Cristina is a seasoned professional with over a decade of expertise in international education marketing and recruitment. Her specialized skills revolve around crafting tailored marketing strategies designed for diverse sectors and markets. With a rich background spanning more than 20 years in the English as a Second Language (ESL) B2B and B2C sales industry, Cristina is not only a marketing strategist but also a passionate travel enthusiast. Her extensive experience has instilled in her a firm belief in the transformative power of international education as a catalyst for both personal and professional fulfillment. Cristina’s overarching goal is to contribute to organizational growth by assisting in the development of innovative strategies. She aims to facilitate the seamless exchange of precise information about market opportunities while simultaneously bridging cultural and geographic divides among nations. Cristina stands as a dedicated professional, driven by the conviction that international education plays a pivotal role in shaping a globally connected and enriched future.
Beto Bihari
Roberto (Beto) is a distinguished global specialist in international education, boasting an impressive 24-year tenure in customer relations, coupled with two decades dedicated specifically to the field of international education. Over the years, Beto has demonstrated his proficiency by delivering successful recruitment solutions for diverse employers in the USA, with a notable focus on casinos and resorts. His extensive career has been marked by a proactive approach, involving the conduct of job interviews on a global scale for the recruitment of international students. He has actively engaged in student fairs, providing valuable insights and training to agents and sales consultants. His commitment extends to delivering impactful promotional speeches to students and their families, fostering a connection with the audience. Roberto’s strategic acumen shines through his ability to cultivate enduring partnerships with universities, schools, and companies. This broad spectrum of experiences affords him a distinctive perspective on institutional development and a nuanced understanding of the challenges inherent in student recruitment. Roberto Bihari stands as a seasoned professional, contributing significantly to the evolution of international education.
Rodrigo Collaro
Rodrigo Collaro holds a bachelor’s degree in Tourism from Anhembi Morumbi University and an MBA in Services Marketing from ESPM Business School. With 22 years of experience in international education, he has worked for prominent companies such as CI – Central de Intercambio, Experimento Intercambio Cultural, VanWest College, Yorkville University, and Toronto Film School. In addition to his roles in these institutions, Rodrigo has been actively involved in the industry, serving as BELTA’s coordinator for Rio Grande do Sul. He has co-organized events like Mostra CI and Salao do Intercambio de Caxias do Sul and worked as an international education consultant for Three Bridge and proSapiens. His multifaceted experience showcases a comprehensive understanding of the international education sector and a commitment to its business development.
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