The Events
Introducing an exciting opportunity to expand your educational institution’s reach! The EXPO Intercambio 2024, featuring high-level roundtable discussions, local school visits, student fairs and industry-leading seminars. With stops in Blumenau, Caxias do Sul, Santos, and Londrina, there’s no better way to tap into Brazil’s dynamic higher education markets.
The exposure gained by participating institutions at international education fairs contributes to brand visibility and credibility, making them more appealing to potential applicants. Additionally, networking opportunities with other educational professionals, agents, and industry experts can lead to valuable collaborations, further expanding the reach and influence of institutions.
Overall, these fairs play a pivotal role in not only boosting immediate recruitment efforts but also in establishing enduring relationships and cultivating a positive global image for educational institutions.
Partner Institutions
Partner Agencies
The Markets
Selected middle-sized cities are underestimated and mainly ignored by international education event organizers, but they are excellent opportunities for qualified client recruitment strategies and market growth.
International education fairs stand as dynamic platforms that wield significant potential in enhancing student recruitment outcomes. These events serve as bustling hubs where educational institutions can directly engage with a diverse pool of prospective students, offering a unique opportunity to showcase their programs, faculty, and campus culture.
The face-to-face interactions foster a personal connection, allowing institutions to make a lasting impression and address queries in real-time. Moreover, these fairs enable students to explore a multitude of options under one roof, streamlining their decision-making process.
Introducing an exciting opportunity to expand your educational institution’s reach! The EXPO Intercambio 2024, featuring high-level roundtable discussions, local school visits, student fairs and industry-leading seminars. With stops in Blumenau, Caxias do Sul, Santos, and Londrina, there’s no better way to tap into Brazil’s dynamic higher education markets.
The exposure gained by participating institutions at international education fairs contributes to brand visibility and credibility, making them more appealing to potential applicants. Additionally, networking opportunities with other educational professionals, agents, and industry experts can lead to valuable collaborations, further expanding the reach and influence of institutions.
Overall, these fairs play a pivotal role in not only boosting immediate recruitment efforts but also in establishing enduring relationships and cultivating a positive global image for educational institutions.
The Targets
Hidden gems for client recruitment and market expansion
Often overlooked by event organizers, middle-sized cities offer unparalleled opportunities for sophisticated client recruitment strategies and substantial market expansion.
Strategic locations
Cities like Blumenau, Caxias do Sul, Santos, and Londrina offer unique advantages due to their strategic location, regional hubs and growing economies.
Enthusiastic Student Base
These cities have a large and diverse student population with strong secondary and higher education market, which provides great potential for institutional growth and impact.
The 2024 Dates
Blumenau
May 4th
Caxias do Sul
May 11h
Santos
August 10th
Londrina
November 9th
The Format
High School Days
Target local high school high education fair & seminars.
Local Agent Training
Local agents will be invited to attend training session at Expo Intercambio events. Saving your time and reinforcing your business relationships.
Student Fairs
B2C events where you have opportunity to promote your programs and services direct to your prospective clients and decision makers.
Round Tables
Relevant topics schedule where a mediator and renominated guest speakers will share your knowledge and experiences and answer audience questions.
TEDx format presentations
Alumni and experienced abroad travellers will share their experiences with applicant participants aiming to support their purchase choices.
The Schedule
Fridays
High school day – Local high schools
01 PM – 05 PM Higher education fairs & seminars
Saturdays
09 AM – 01 PM – Agent Training Sessions
02 PM – 07 PM – Student Fairs
03 PM – 06 PM – TEDx format Presentations & Round tables
Confraternization
09 PM – 12 AM – Confraternization for sharing experiences and celebrate results.
Sundays
09 AM – 03 PM – Local Touristic Experience (Optional)
The Promotion
Public Relations
It is essential for creating a positive and engaging environment that attracts students. It includes strategic communication through press releases, and targeted outreach to promote the fair’s unique features and benefits.
Social Media
Social media has become an essential tool for promoting student fairs, serving as vibrant hubs where organizers can create excitement through visually appealing posts and engaging content. Platforms like Facebook, Instagram, and TikTok enable real-time updates, countdowns, and interactive elements to inform and involve the audience in the event buildup.
Local and Institutional Partnerships
Collaborating with industry partners, local educational institutions, community organizations, and businesses establishes a network that enhances the visibility and impact of study abroad events. Local partners bring a deep understanding of the community’s educational needs and preferences, providing valuable insights to tailor the fair’s offerings.
Paid Traffic
Collaborating with industry partners, local educational institutions, community organizations, and businesses establishes a network that enhances the visibility and impact of study abroad events. Local partners bring a deep understanding of the community’s educational needs and preferences, providing valuable insights to tailor the fair’s offerings.
The Selling Points
Exhibitors Mix
Organizers will guarantee balance of offered programs and destination exhibitors.
Sales Oriented
Expositors exclusive offers will be promoted to all attendees aiming to close deals during the events.
1+1 = Two Credentials per Booth
Exhibitors will have opportunity to bring an additional salesperson, agent or alumni student to help promoting your institution.
Leads
Events attendees list details will be available for all expositors.
Free Entrance
Participants will attend for free.
Prize draw
Prizes related to travel and experience abroad will help to maximize audience.
The Outcomes
500+ attendees per event
Organizers will use the four pillar promotion strategy to guarantee qualified leads and decision makers attending events.
KPI's report
Events KPI’s will shared with expositors and sponsors to demonstrate efforts results reaching targeted audience during events phases.
ROI commitment
Tangible goals are organizers priority for sales oriented events. Expositors and sponsors satisfaction will orient our team efforts.
The Investment
What is included
- Main ballroom booth (hotel table)
- 2 Institution representatives credentials
- Event standard banner with your logo
What to bring or not included
- Table Cloth
- Material
- Table Banner
- Accommodation
- Meals
- Transportation
The Pricing
Institutions
Early Bird (Jan 31)
2nd Tier (Feb 29)
3rd Tier (Mar 31)
01 City
US$ 800
US$ 1,100
US$ 1,400
02 Cities
US$ 1,440
US$ 1,980
US$ 2,520
03 Cities
US$ 1,920
US$ 2,640
US$ 3,360
04 Cities
US$ 2,400
US$ 3,300
US$ 4,200
- Booth in the main venue
- Institutions divided by programs
- Limited booth availability
Providers & Services
Early Bird (Jan 31)
2nd Tier (Feb 29)
3rd Tier (Mar31)
01 City
US$ 1,500
US$ 1,800
US$ 2,100
02 Cities
US$ 2,700
US$ 3,240
US$ 3,780
03 Cities
US$ 3,600
US$ 4,320
US$ 5,040
04 Cities
US$ 4,500
US$ 5,400
US$ 6,300
- Booth close to entrance in main venue (foyer)
- Booking prioritization to choose booth location
- Limited booth availability
High School Day
Early Bird (Jan31)
2nd Tier (Feb 29)
3rd Tier (Mar 31)
01 City
US$ 500
US$ 750
US$ 1,000
02 Cities
US$ 900
US$ 1,350
US$ 1,800
03 Cities
US$ 1,200
US$ 1,800
US$ 2,400
04 Cities
US$ 1,500
US$ 2,250
US$ 3,000
- Only for institutions attending student fairs
- Limited spots available
The Sponsorship
Promotional Bags
Promotional bags with your brand and material for all qualified attendees.
Promotional Laynards
Lanyards with all logo for all qualified attendees.
Blimp
Blimp with your logo visible to all attendees attached to ceiling in the middle of main ballroom.
Promotional Video
Your two minutes promotional video on screen visible to all attendees in main ballroom.
Water Station
Water station open for all attendees with your brand as sponsor.
Coffee Corner
Coffee Corner open for all attendees with your brand as sponsor.
Early Bird (Jan 31)
2nd Tier (Feb 29)
3rd Tier (Mar 31)
Promotional Bags
US$ 1,200
US$ 1,400
US$ 1,600
Promotional Lanyards
US$ 1,200
US$ 1,400
US$ 1,600
Blimp
US$ 1,800
US$ 2,000
US$ 2,200
Promotional Videos
US$ 450
US$ 650
US$ 850
Water Station
US$ 1,000
US$ 1,200
US$ 1,400
Coffee Corner
US$ 1,800
US$ 2,000
US$ 2,200
- Price per event. Includes arts and production
More Information & Booking
Phone & WhatsApp
+55 11 99840-6520
sales@expointercambio.com